We took on the challenge of creating the branding of E-Racer.
Branding
E-Racer is an innovative startup selling café racer-style electric bikes and accessories online. This brand targets an inclusive community with an eco-conscious lifestyle, blending vintage aesthetics with technological touches.
Industry
Industry
Automotive
Automotive
Location
Location
Canada
Canada
Design
The logo represents a combination of 3 main characteristics of E-Racer. The thin black line represents a helmet in its simplest form, a lightning bolt is depicted within this line recalling the electric aspect of the product. Finally, three bands of color, when combined, evoke a vintage style.
The logo represents a combination of 3 main characteristics of E-Racer. The thin black line represents a helmet in its simplest form, a lightning bolt is depicted within this line recalling the electric aspect of the product. Finally, three bands of color, when combined, evoke a vintage style.
Colors
The logo colors were carefully chosen: black represents timelessness and elegance, complemented by three warm colors. Yellow symbolizes the brand's dynamism, orange adds creativity, and burgundy red evokes passion and ambition. The gradient of these four colors creates the perfect harmony for E-Racer.
The logo colors were carefully chosen: black represents timelessness and elegance, complemented by three warm colors. Yellow symbolizes the brand's dynamism, orange adds creativity, and burgundy red evokes passion and ambition. The gradient of these four colors creates the perfect harmony for E-Racer.
In Morocco, I realized that the range of colors I use was that of the zelliges, zouacs, djellabas, and caftans.
Driving a motorcycle is like flying, all your senses are alive.
- Henri Matisse
- Hugh Laurie
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Rabat - Morocco
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