We took on the challenge of creating the branding of Ouezzane city.
Branding
Oddy embraced the challenge of crafting a new branding for Ouezzane City, a Moroccan city famous for its agriculture activities.
The project aimed to develop a bespoke, intuitively designed brand aligned with Ouezzane’s brand values, messaging, and new projects. The brand needed a brand new and fresh design language to convey its ethos to consumers in and out of Morocco.
Industry
Industry
State
State
Location
Location
Morocco
Morocco
Design
The use of Arabic script in the logo symbolizes unity and connection, reflecting the city's cultural heritage. Additionally, the arch-like design elements evoke Moroccan architecture, further anchoring the logo in the city's cultural legacy and adding significant symbolic depth.
The use of Arabic script in the logo symbolizes unity and connection, reflecting the city's cultural heritage. Additionally, the arch-like design elements evoke Moroccan architecture, further anchoring the logo in the city's cultural legacy and adding significant symbolic depth.
Versatility
The design is versatile and can be easily adapted to various mediums, from printed materials like brochures and posters to digital platforms such as websites and social media.
The design is versatile and can be easily adapted to various mediums, from printed materials like brochures and posters to digital platforms such as websites and social media.
In Morocco, I realized that the range of colors I use was that of the zelliges, zouacs, djellabas, and caftans.
In Morocco, I realized that the range of colors I use was that of the zelliges, zouacs, djellabas, and caftans.
- Henri Matisse
- Henri Matisse
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Rabat - Morocco
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